Social Media Marketing is the use of social media platforms and websites to promote your product and your services.
A goal to integrate visibility of your brand, generate leads and sales, grow your customer base and drive traffic to your website.
A strategy to adopt a clear objective of your brand, select any suitable social media channels to reach out to audiences,
define and find target audiences on the chosen social media channels.
Unlike Traditional Marketing, whereby companies sticks to Print, Broadcast and Telephone to advertise.
Advantages of Social Media Marketing
- Reach out to your target audience
- Connect with your audience directly through social media
- Inbound Marketing
- Raise brand awareness
- Gain social media exposure
- Evaluate engagements
Disadvantages of Social Media Marketing
- Vulnerable to criticisms
- Awaiting results of social media campaigns
- Always to remain active and engaged
- Privacy and security issues
Despite companies using different social media channels to connect with target audience, it is impossible to achieve similar results.
Depending on content and engagement online, you can’t simply gauge in a short time. Hence, you should update social media channels
frequently, write-up blogposts, respond to any feedbacks, etc., and most importantly, build as many relationships with your audience as you can.
In spite of the fact that we have to be oversee 4 social media channels (Instagram, Facebook, LinkedIn, GoogleMyBusiness) and 1 blogpost website.
We had to curate thoughts into content, arrange on how numerous posts per day/week, react to individuals online, and to check each social media channels analytics insights.
People might think that carrying out those tasks are simple. In any case, it takes time, too can be tiring and troublesome to multitask.
On the other hand, once you get used to posting, it is truly fun as you have got the opportunity to be imaginative and brief on what point you’re saying to everybody online!
To all people out there performing the same tasks daily, you are doing great!
Continue coming up with many ideas and look forward to expectedly exciting things coming in your way you have thought of. 🙂